Competitive Strategies Case Study

Hasbro’s Product Line Strategy over the Years

OR

Abstract:

The case covers Hasbro’s product line strategy in the US. Hasbro is the second largest toy maker in the US. Its product portfolio includes legendary toys and games such as Mr. Potato Head, G.I. Joe, Tonka Trucks, Playskool, Easy Bake Oven, Play Doh, Transformers Scrabble, Monopoly and Clue to name a few. The case covers the evolution of Hasbro’s product Line and the strategies undertaken by the company to meet the threat from electronic games and game consoles. The case discusses the product development strategies adopted by Hasbro and evaluates the strategy reformulation undertaken by Hasbro with reference to product development, modification, product mix and product consistency.

Pedagogical Objectives:

• The case discusses the changing dynamics of the toy industry
• The case outlines Hasbro’s product line strategy over the years
• The case discusses Hasbro’s competitive strategies, its new product launches and how these products have fared.

Keywords : Playskool; Milton Bardley; Competitive Strategies Case Study; Mr Potato head; Romper room; Hasbro interactive; Furby

Contents : 
The Toy Industry
The ‘Makeover’ Strategy
Hasbro’s Early Product Line
Augmenting Product Line through Acquisitions
Advent of Technology Friendly Toys and Games
Hasbro’s well known toys and board games
US Toys and Games value hare of segments